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JK Rowling has announced an October launch of Pottermore, a community website that will host the first e-book editions of the series as well as provide a platform for fans to engage in the extended world of Harry Potter.
From what it sounds like, members will be able to contribute to Pottermore so that the series lives on in a more communally involved fashion. We can only speculate as to what members will be able to do, but we know that users will be able to make witch and wizard characters or profiles and be divided into one of the four houses of Hogwarts.
More importantly, people will be able to enjoy the series with all new enriched and interactive content via the web and most likely other app versions.