PadWorx for a More Mature E-Book


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Enhanced e-books are collectively the poster child of the digital/literary world, but the largest market is leaning toward interactive children’s books. Where’s the stuff for us big kids? I like playing with the iPad and other tablet devices, but would definitely prefer to sample their true potential with something other than The Berenstain Bears. Fortunately, there is a digital media group taking some of the best literary titles and giving them a shiny new makeover.

PadWorx Digital Media Inc. was formed by Jeffrey Alan Schechter and Tod Baudais. The dynamic duo came together in 2010 and their work scaled the iTunes Book App ratings with their Halloween release of Bram Stoker’s Dracula.

They took the classic horror story and enhanced the reading experience with an artistic interactivity that lends itself to the mood of the dark literature and theme of the very passage you are reading. I embedded a video trailer of the book in my previous post. To demonstrate their innovation, note the clip where a match is used to light the passage of text on the screen. The first words of the panel are, “I struck a match.”

Their works also include features such as mini-games, original art, illustrations, animations and music. It all comes together on a gaming platform (believe it or not) developed by Tod Baudais for the iOS; hence, it is only on iPad :-(…

This clever use of bells and whistles went on to win PadWorx the Publishing Innovation Award and further recognition. PadWorx recently partnered with Quirk Books to release the digital rendition of the iconic cult fiction, Pride and Prejudice and Zombies. For those of you who don’t know, this story takes Jane Austen’s Pride and Predjudice and sets the story and characters in the midst of a zombie apocalypse.

I really look forward to seeing what PadWorx does with the title. The release is slated sometime this fall (I’m guessing a second Halloween release). In the meantime, take a look at the trailers for their other exciting titles.

A Christmas Carol:

Alice: Madness Returns (An EA collaboration)

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