The New Yorker: Digitally Speaking

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Since the rise of digital publishing, magazines have been converting their print publications into digital ones. Now, these publications use the superior power of the iPad to bring their digital versions to thousands of users. The New Yorker, one of the top culture magazines in the country, is no exception.

Jeremy Peters of The New York Times says, “Offering the first detailed glimpse into iPad magazine sales since subscriptions became available in the spring, The New Yorker said that it now had 100,000 iPad readers, including about 20,000 people who bought subscriptions at $59.99 a year1.”

The New Yorker has become the best-selling magazine on the iPad in the Conde Nast line of publications. It has sold better on the iPad than GQ and Vanity Fair.

What’s spectacular and ironically “innovative” about the digital version of The New Yorker is that it doesn’t try to be flashy or very interactive. It is meant, like all print magazines, to be read well. It is more than a PDF version of the print publication, but the magazine doesn’t come to life with videos and audio like in a lot of digital mags.

Check out Jason Schwartzman’s demonstration of The New Yorker’s new app. Hilarious!

Pamela Maffei McCarthy, the magazine’s deputy editor, says, “That was really important to us: to create an app all about reading. There are some bells and whistles, but we’re very careful about that. We think about whether or not they add any value. And if they don’t, out the window they go.”

The most important feature, the game winner, is the digital archive. Once readers subscribe to the magazine, they can access issues dating back to the early 1900s—the birth of the magazine. This is an invaluable resource for the magazine’s history, and it is definitely the feature I’ve tinkered with the most.

This magazine is definitely a must-read for anyone looking for something entertaining, educational, funny, nostalgic, etc. If you like to read and own an iPad, I suggest you subscribe to this magazine or you’re not getting your money’s worth.


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