Tag Archives: Content Strategy

Pottermore is Near

A version of the Pottermore beta is now live, and the only way for eager users to get an invite is to compete in a trivia contest called Find The Magic Quill. Every day, a new trivia question is posted … Continue reading

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Libraries in the 21st Century

The digital advances in publishing and media may provide new services and even opportunities for the classic social amenity of the library. The what? I know–the li-brar-y. Stacks upon stacks of dusty tomes will be moved to make room for a few … Continue reading

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Don’t Underestimate the Dark Side

Digital publishing is the wave of the future, and the Writers Guild of America agrees. That’s why they’re trying to make it work for them. So far, the payoff just isn’t there, according to the Guild, and they want to … Continue reading

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How Does One Make an Enhanced E-book?

Push Pop Press, architects of the digital and interactive version of Al Gore’s book Our Choice, are an enigma. Caught between roles of playing developers, publishers and licensors, the ex-Apple super-team pose a model for how enhanced e-books could begin to … Continue reading

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Issuu’s Way of Keeping It Old School

What I find most admirable about Issuu is how it provides magazine staffs the ability to publish online while also keeping the classic “turn to the next glossy page” feel we all know and love. It’s interesting to see a … Continue reading

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The “Design-Pubs-Powered-by-Flipbook-Technology-Issuu category” Movement

For the last few years, magazines have moved their issues online as simple PDFs or as HTML. Shelter (aka home design) magazines have made their debut into the digital world in an even bigger way. Using technology from online hosts such as … Continue reading

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A Smashing Idea for Random House

Near the beginning of last week, entrepreneurial media giant Bertelsmann AG acquired Smashing Ideas for its Random House publishing division. Random House, as the largest English-language publishing company in the world, needs no introduction, but here’s a little about Smashing … Continue reading

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PubIt! A Digital Strategy for Brick-and-Mortar Bookstores

Digital book publishing has encouraged and, in some cases, forced companies like Barnes & Noble to employ new business strategies that accommodate recent technological innovations. Although the brick-and-mortar stores are taking their fair share of damage, the future looks promising for companies that … Continue reading

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