Tag Archives: Monetization

Guardian Shorts

The Guardian is one of the prime news sources in England, recently proving its worth when it shed light on the Rupert Murdoch phone hacking scandal. The Guardian wants to tell the story of how it uncovered the conspiracy and … Continue reading

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Appletalism

Dear Apple, I was recently informed that you had acquired more currency than the government of the United States of America. This, of course due to the country’s current economic situation, is not hard to believe. I’m sure that at … Continue reading

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Multimedia Apps FTW

Multimedia apps are providing new and enriched content to preexisting books by providing text, video, slideshows and audio. With books such as Ken Follett’s The Pillars of the Earth, this is a terrific experience. The multimedia app for The Pillars of the Earth … Continue reading

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The Dark Side

Publishing houses make millions of dollars off eBook sales, and will continue to do so as newer technologies (such as the iCloud) become more accessible to these companies. There is no denying that the eBook market will continue to grow as … Continue reading

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PubIt! A Digital Strategy for Brick-and-Mortar Bookstores

Digital book publishing has encouraged and, in some cases, forced companies like Barnes & Noble to employ new business strategies that accommodate recent technological innovations. Although the brick-and-mortar stores are taking their fair share of damage, the future looks promising for companies that … Continue reading

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New Source of Revenue for the Times

The New York Times recently reinstated their digital subscriptions after years of audience growth and increased ad revenue. This time around they are employing a new strategy that they hope will retain casual readers and hook the avid ones into … Continue reading

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